Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trevor Polidore · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Billed as a way to check for allergens yet nuts aren’t included in tags? Unclear what search actually searches. Only history or external? Because it doesn’t work. And if ingredients aren’t available for a product why not crowd source the info and let users add an image or text? I think this could be a useful app but for now all it does is tell me things I bought for their sugar have sugar. [updated to 4 stars and hopeful with plan for improvement]
I like the way the information is presented to allow me to make my own choices. Also, seeing the explanation of certain ingredients lets me make my own judgement without someone else’s biases.
I’ve learned a lot about what’s in some foods and really like the short explanations of each ingredient, it helps me eat clean.
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