Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can tell this app is in it’s beginning stages. You can see how many points you have and order pick up which is great. I wish they had more drinks you were able to order on the app. For example, the raspberry mocha. I would like an option to choose raspberry mocha so I don’t have to start from latte and then add syrups since I’m not sure how many pumps of each syrup is standard. If they could put more drinks on the App’s menu that aren’t just the seasonal flavors to choose from. The raspberry mocha was advertised but it was not a choice to pick from on the App therefore I would have to create it not knowing how many pumps of syrup should go in my drink. I enjoy the fact that you can put notes on your drinks to remind the baristas like “no whip”. With enough work this app could be as good if not better than Starbucks!
I wish the app had a place to save your favorite drinks, to make it easier to put the order in quickly. But I did figure out a workaround. If you click on ‘Past Orders’ instead of ‘Order Now’ you can find an old order and select ‘repeat order.’ It would be nice if I could just save a favorite or two, so I could just click ‘order now’, select the favorite, and check out.
Used the Winans app for the first time this morning to order ahead and worked very well! I appreciate that it was easy to add my rewards to my order, and was ready as soon as I walked in the door to pick it up!
Download the Winans app to order ahead, pick up your order in-store, and earn points for every purchase redeemable for free coffee and chocolate! Mob...