Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cassanos Pizza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No deals, at all, I had to restart the order and re add everything bc I had to change the store location bc it let me place an order with a store that doesn’t deliver to me, even though it knew I was getting delivery, couldn’t have said something sooner? Ok. No tracking option?? Uhhh… ok. Only resorted to the app bc the women who answers the 800# for the orders is absolutely awful, and rude.
Overall it was nice to be able to order pizza on the app versus the website. I was able to order our family’s large standard Roder just fine. Pickup was great and our order was right!
Won’t let you use promotional coupons keeps telling me I must use app . What the heck I’m using their freakin app.
Cassano's Pizza online ordering app.