Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Butter Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
LA is such a huge city with so many pockets of areas. Especially with traffic it can be so hard to find people to do things with and overall meet people. This app made it so much easier to connect with people who want to do the same things as you.
i downloaded it to rsvp for an event in LA. it had me choose the neighborhood I lived in in LA. when i selected it, it took me to a “coming soon” page that I can’t navigate out of. do they think that if i live on the westside, I can’t find and drive to events around the city not on the westside? it’s truly a less fleshed out, duplicative app for meet ups…
Butter is where plans happen with people who actually show up. Your friends are busy, flaky or just not into hot yoga at 7am on a Tuesday. We get it....