Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBC News Digital, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Would be nice if Start Today added a little production value & atmosphere to the workouts. It’s so bland & boring watching the instructors - at least put a couple of plants in the background, palm trees or something, so the setting doesn’t look & feel so sterile. Visuals really add to the motivation of tuning in on a day-to-day basis. Stopped using after trying a few of days cause the workouts were sort of depressing to look at and join in on. Food recipes seemed a little boring, too. Sorry, love the segments they actually put out on the Today Show, but the fun energy doesn’t quite translate to the app.
I have been an avid walker for years, incorporating yoga, biking, strength training into my routine. This app was a game changer!I look forward to seeing what the daily work out is and they are always enjoyable. I've been exposed to barre, dance and other workouts I have never tried. I have been skeptical of some things, like the core/cardio month; I was afraid there wouldn't be enough strength training, yet I could tell I was stronger, and my posture was improving. Natalie's diet tips are a game changer. I have added an egg and avocado toast to my daily oatmeal, and actually lost 2 pounds. It really do keep me from getting hungry later in the day. This is app is the best thing I have done for my health in a long time!
I enjoyed the workouts on this app very much (I’m not very interested in the meal plans).They are definitely suited to my age and level. However, I did try to reach out to customer service at one point with a question and never received a response. Also, the picture size is definitely suited more to phones than larger devices like an iPad, which is what I prefer to use. At this point, I’m not continuing with the app but may return at some point.
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| Name | Price | Type |
|---|---|---|
| Monthly | $9.99 | Monthly |
| Annual | $65.99 | Yearly |