Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBC News Digital, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was really dismayed when Savannah spoke to Fort Meyer Mayor & after he answered her question , she still badgered him again on late notice for mandatory evacuation. Be kind, not everything is important when they are trying to still find people. I agree that barrier islands need to know they will be the most vulnerable. There’s enough sadness without trying to win a question…& he had eanswered the question as it did change direction quickly. He was working with a lot of agencies & the call was @ night & they knew they were in the general area & it was going to be @ least category 4. Some news doesn’t need to be so critical. I love today show but sometimes it gets a bit blunt.
Today News app is just OK. It has updated stories in all categories from celebs, politics, food, home, health and families. Two cons are that the same news stories that stay on the feed for months at a time and they report too much on their own personal lives...Al got new glasses, someone’s baby burped, Dylan or Honda got a new hair-do...big deal-not newsworthy. No other news shows report on their own staff as much as the Today show does. There is a bug in the app in iPad that makes it jump to the bottom of the feed while browsing. Then you have to scroll back up to find your spot. This happens CONSTANTLY. It even happens after clicking on each story, when you click back out it scrolls down and you have to go back up to find your spot. This has been like this forever!!!
When you watch the Today Show people smile. At least I smile. It’s like watching a family loving and caring for each other. They put their whole heart into news reported. They laugh together and cry together. They share their life with the world. They are real people. People don’t feel like they are untouchable. They come from all over the world to be with the Today Shows people. I’m super glad the show has a variety of news each hour. Not just news but useful information for people of all ages. They bring the world closer to us.
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