Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Trustee for Movement Assessment Technologies Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First the require a yearly membership, which is fair because they do provide regular updates. So we paid for the entire year and then halfway thru our yearly subscription they then block us from opening the app unless we agree to pay a new (almost double the previous price) subscription nullifying the yearly subscription we had already paid for. This is a classic bait and switch where they changed the terms midway through the contract.
Super helpful and a great resource!
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| Name | Price | Type |
|---|---|---|
| Solo (Monthly) | $24.99 | Monthly |
| Solo (Legacy) (Annual) | $219.99 | Yearly |
| Solo (Annual) | $219.99 | Yearly |
| Small Team (Annual) | $400.00 | Yearly |
| Medium Team (Annual) | $800.00 | Yearly |