Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Desert Lab Studio LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is very limited in features and functionality. On top of that, there's no Apple Pay option, which is a big letdown — I'm not comfortable entering my personal banking information directly into the app.
The app in general is ok in terms of finding a movie and showtime, but the huge issue is no cart to access selections. I picked specific seats, went to check me rewards, and then I couldn’t go back anywhere to finish buying tickets. That’s the most basic thing to be able to do, and I can’t. It said my seats would be “held” for about 10 minutes, and about 30 minutes later, the seats I picked are still grayed out. Even the website doesn’t have a cart to hold tickets. This needs to be fixed.
Previous app or version of the app worked fine, but everyone involved in the current app needs to be fired and sent back to kindergarten because even kindergarteners these days could design an app that is better laid out and functions better. Can’t login, where are the movies? (I know you scroll down on the Home Screen but it is no intuitive and nothing tells you to, why not just have a tab that says “showtimes” why is that so hard) there’s no “cart” icon or any way to get to your cart. If you go in the app and select tickets and then realize you’re not logged in (if you’re lucky enough to be able to log in) then once you log in the seats are locked even though you are the one who selected them but now you can’t purchase them. This is quite possibly the absolute worst piece of garbage app I have ever seen and that’s saying something!
NCG Cinema is Your Neighborhood TheaterThe NCG Cinema App is the movie lovers hub for all things NCG! Get showtimes and movie info, choose your seats,...