Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jacqueline Nelson-Paunil · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the Floor Yin Yoga. It has so many classes and there is a pose library if I can’t remember or don’t know a pose. There are so many guided classes and also silent classes with a timer and short video of the pose. I’ve enjoyed these after using the app for couple months and have already learned the poses. I like that I can do these classes out by the lake by downloading them ahead of time. Great for me and just what my old body needs.
There are many types of yoga. Jackie explains the basic differences so you can access what will work for you. Also gives a list of items needed to start a practice. Amazing what can be accomplished as far as fitness through yoga instead of complicated exercise machines. Also clears the mind for calm and meditation.
WHO IS THIS APP FOR? Young Heart Yoga is an app offering gentle yoga designed for active and older adults. WHAT DOES THIS APP HAVE FOR ME? Feel the a...