Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project Starry Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had high hopes for this game. The art style and tone are very beautiful. My one major problem with this game is the fact that it keeps freezing every minute or so. I constantly have to close and reopen the game for it to work again. It was okay at first, I thought maybe it was my laptop or bad internet connection, but it keeps happening.
Background story: In the "Republic of Darkcone," a country that has experienced multiple changes in political power, the people continue to suffer fr...