Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Reed Elsevier Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My husband got to the venue before it opened, was one of the first in line for the store. Waited 3 hours in line. The TV monitors never updated on what was sold out. 3 hours into the second day most everything was gone. He wasn’t able to buy over half the items. They said to come back the next day for their daily allotment. On the third day the line was even more disappointing. By the first hour most of it was gone. I get not wanting to have leftover merchandise but this was ridiculous. The VIP and specialty groups like Black Lotus should have had their own store with their daily allowance and another for the general public. We live with technology- there should have been an inventory counter will real time updates. It’s possible especially with how large the event was, totally doable.
The survey question section having a third option that said “do share” immediately after having two options that say “do not” is a problem. I ended up opting to share my contact information when I did not want to because I read it as “do not share”. It is also ridiculous to REQUIRE an app for an event with a badge. What is the point of the badge?
While the app ultimately becomes user friendly, it should load the events you’ve already paid for into your schedule as soon as you input your badge information
The MagicCon mobile app is your ultimate companion for navigating MagicCon: Amsterdam. Designed to enhance your weekend experience, this app puts all...