Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Waltz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Hi Preppy Team, First of all, thank you for building such a helpful tool for sexual health management. I really enjoy using the app to track my PrEP and testing schedule. I’m writing to suggest an improvement for the Sexual Partners section. It would be incredibly helpful if we could add a photo when creating or editing a partner’s profile. Having a visual reference would make it much easier to organize and identify entries at a glance, especially when reviewing history later. I hope you’ll consider adding this in a future update!
This app is a must have. I love the integration with health and I live the latest update. Thank you for your effort Kevin.
Does what I want it to do. I really like the new design and features.
** App of the Day on World AIDS Day 2022, 2024, and 2025 ** Take control of your sexual health with Preppy. Developed with expertise from medicine, p...