Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Waltz · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Need to add age in weeks at least up to 6 months. This is useful for puppy vaccinations
Needs more options for different species of pets. Also it would be nice if we had an option to remove the human age portion
Works unless you have a really old pet. The years won’t go past 2008. I used it for my 12 year old dog just fine but can’t access the birthdate of my 18 year old cat.
Woof! Woof! Meow! Meow! Our pets are part of the family. You probably know how old your mom is - but do you know how old your pet is? It might still...