Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Kimbrough · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s fabulous! Challenging but not so much that the user loses interest. I couldn’t put it down. I wish it had been 2 or 3X longer.
I haven’t had a game grab me like this in a while. I haven’t wanted to put it down! I know nothing about the game it’s based on, but you don’t need to. The clues are really clever, and so many times when I’ve thought I’ve been stuck something occurs to me and it’s such a great ah-ha moment when you get another piece of this figured out. It’s definitely not easy, but it is fun! Amazing too that it’s free with no ads.
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