Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HealthEquity · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How bad is it? It asks for feedback. Every time I try and give it feedback, it crashes. In the middle of giving responses to a survey just now, it said I would be logged out due to “inactivity”, and took me back to the screen, and lost all my feedback. Back to that - it’s as if the designers don’t speak English, or understand the meaning of basic words. I have $8500 in my account. My company requires $1000be in cash. $7000 is currently invested. If I try and invest the remaining $500, it says I have $7500 “available to invest”, ignoring that $7000 is already invested (I’m rounding here, but in reality the numbers are off, so I have to jump screens myself to figure out how much I have left to properly invest, because the app is too stupid to do that for me or just tell me the available cash). Realized there’s an “auto invest” feature. Go to turn that on. The options are to invest everything over the $1000 my company requires be kept in cash, $4000 to match my deductible, or “custom” to set another amount. I select $1000. It asks me to confirm a “custom” amount. Did it a couple of times before reading the fine print that my “custom” amount is $1000. It has a pie chart with allocations of investments. All of mine are just lumped under the “other” category (even though they comprise half the investment choices available). I wouldn’t use this app if I wasn’t forced to as the only option from my employer. Unnecessarily confusing and poorly designed. Setting it up was equally annoying and problematic, too.
Edit: Changed the prior one star review below to 5 stars. The latest app update fixes all of the issues below, at long last. Great job! Original Review: The app frequently freezes completely, requiring a restart and re-login. The main reason to use the app versus the desktop website is for convenient uploading of document photos. Unfortunately this functionality is pretty poor. The app only captures a square subset of the photo, and from the camera filter it’s not the part you’d expect. This means you often have to retry a document photo several times to capture the part you want. The photos are aggravatingly stored at a 90 degree rotation, and you can zoom in on them. This bizarre functionality has been politely reported to the developers with no response. Overall Health Equity is a fine service. Fixing the basic app functionality would make it even better.
Unfortunately my company uses woke-named “HealthEquity”. The app works in a sense, but leaves way too much to be desired. It’s slow, frequently crashes, difficult to navigate, barely performs the essential functions. Want to submit a claim? Well, the app will replace the provider’s name with your own after submission, corrupting up your claim history. Can you correct it in app or online? Absolutely not. Need to attach a receipt? Better take a photo first because the app forces a square aspect ratio. Once your receipt is attached, time to submit for reimbursement. Wait, the app froze on submission and won’t respond despite waiting? Time to force kill. Want to look at claim history? You have to dig through the menus to find it. While you’re digging through those menus, you’re waiting for the app to respond to your screen taps. Now the app is unresponsive. Time to force kill and start over. Oh, the app submitted the claim twice? Well, time to login online and navigate who different screens, using different lexicon for the same concepts, in order to void the claim. I’m not sure how any of these basic features were released in this state. Did you even perform functional analysis? Did you perform heuristic analysis of usability? As a reference, the PayFlex app is very basic, but responsive and functional. Take a look at the competition and learn what makes them successful.
The HealthEquity mobile app is a convenient and powerful tool that gives you on-the-go access to your benefit accounts. Features include: - New me...