Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medical Mutual of Ohio · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the overall function of the app especially the taking a pic of receipts with your phone and the ability of submitting them instantly. If the folks at Medical Mutual could do their part by stopping the notifications after you have submitted the receipt. Another flaw I’ve found recently is that when the app is first opened it doesn’t open to the current enrollment year, I have to search for it. That is super annoying, and scary to think that you don’t have anything left in the account until you realize that it is showing info from a previous year.
This app worked well for the last year, but for the last month or so it no longer works at all. I am not able to use the app and when we called about this, they said that the app is not working with iPhones and they are working on it. Over a month without functioning is way too long to to find a fix when it comes to paying medical and child care bills!
Most important for me when using any company’s website. I want to be able to find what I need without going to a bunch of different links.
Medical Mutual AccountLink: Access the information and tools you need when you're on the go. • Health Savings Account (HSA) • Flexible Spending Acco...