Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OTO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The information received is awesome. No better way to formulate optimal training than to use this app. However, when you click to learn more about each individual reading, you cannot exit the screen using the “x”. The button simply does not work. Please fix this, so you don’t have to force quit the app and re open.
Why the change to the ECG scrolling chart? It looked authentic and moved in what felt like real time. Now it is just some generic looking ECG profile that chunks across the screen in such a blocky way that it felt like it might induce a seizure. I'd really love to go back to the old version. Would have given 5 stars to the old version, but this defect in the new one is bad.
This software is the most powerful tool an athlete or coach could ever use. Individual information day by day for program building could never be more precise.
Channel all your work in the right direction. Raise the bar by knowing which days to push training to the limits; measure daily and assess the interna...