Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Kroger Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I first went into fred meyer I was pretty impressed. Few weeks later, I try to set a pick up order so I could try the fred meyer experience. Trash, buggy mess. Items getting removed while youre shopping due to availability. I finally get my over $80 list of groceries together WITH MY STORE SELECTED. I go to pay - buggiest mess ever. Suddenly cant find my store. Then it does, I go to pay, problem with payment just spins. Go back, fix card info. Same issue with bugginess trying to get into the payment section only to be told YOUR ITEMS ARE NOT AVAILABLE AT THIS LOCATION. Then I go back and check each item, seems fine. CORRECT LOCATION ENTERED. Go back to pay, ITEMS NOT AVAILABLE yadayada. Go back hope the glitch fixes, finally get back in and boom payment section bugs out again. Triple check my card info. I just wanted to shop, take a nap from my NIGHT SHIFT and get up and go grab groceries. Should've went to winco who was OPEN when I was in need. Aside from meats and organic products, I could have grabbed all my snacks for the week from there and actually saved money, got rest and got up and hit up safeway or trader joes. Thanks for the most ridiculous app experience ever. the layout and options are sick. Super un-optimized though. Gotta keep it moving when shopping not sit here wondering why the deals wont load for the half the coupons until the 3rd time you open it. All for a cherry on too finish with no way to pay.
The comment made In August by Jean in Dallas was/is spot ON. And NOT in a good way, FREDDY’S/KROGER!! I’m NOT going to purchase a ‘newer’ cell phone in order to ‘get’ the Fred Meyer App (Which I’d had until recently) & used faithfully- not only for my groceries & household items; but to purchase my gas (& have encouraged BOTH my teenage daughters that are driving to buy their gas using your rewards program), as well. It’s a SAD DAY when a LOYAL customer gets ‘penalized’ for ‘not having the most updated iPhone,’ which is completely irrational & almost pushes me to shop elsewhere; just out of principle.....It was okay before- why not now?? The iPhone 6s CANNOT upgrade to ‘13.0,’ It only goes up as high as 12._........And it’s maddening to see other customers ‘getting their digital deals’ while I can’t- only because I refuse to upgrade my phone!! I may end up just going to Winco one of these days & not returning. I DON’T want to do this. I (by far) prefer nearly everything about FM/Kroger stores- not only the store/s, but their employees, line/s of products, clientele, the list goes on....Please think this over as it comes from a long~time & very loyal customer with 3 teenage kids; 2 of which are now driving (the third will be very soon), and we ALL shop with YOU. I mentioned above~from gas to most home goods & 90+% of our groceries are purchased through our local Fred Meyer; we’ve got TWO within a 5 mile radius of our home!!! And after reading the write-👛in from Jean in Dallas, there’s GOT to be ALOT of ‘us’ out there!! Show US that YOU are one of the dying breed that still cares enough to do what you must to KEEP YOUR CUSTOMERS‼️‼️‼️WE are LOYAL to YOU, Fred Meyer. Step up to the plate & show us YOU will be LOYAL to US‼️‼️‼️ Lanie In Lake Tapps, Wa☔️State🌲
This app, through its various updates, has had the same issues—every time you look something up to add it to the list (in my regulars) sometimes I have to recheck everything, sometimes I don’t. Usually I have to uncheck things I didn’t have checked. I think it confuses the app, but it would be nice if it could remember what was and wasn’t checked. That leads to the second issue—double listing of a product in your list, and if you try to delete one, it deletes both of them, and if you add one back, it adds two separate listings again. The only way I have found to work with this is to just go through the cart and undouble things that it has doubled the amount of. Another problem (and this becomes user/app problems at this point) is that if you’ve had to add a few things, you may have gone back and forth and re-checked items so many times that even though you have really tried to be careful, you inevitably forget something because you _thought_ it was checked. Don’t get me wrong—I truly appreciate this app and the being able to just pick our groceries up. It makes things so much easier. I think if I were a mom with little kids this would be a fantastic thing—but hopefully not having the issues ordering that I have been. I keep thinking with each update that it’s going to stop, so maybe it’s my phone/tablet. I am grateful it’s here, I just wish the process was smoother.
Looking for an easier way to grocery shop, save money and manage your weekly grocery list? The Fred Meyer app makes grocery shopping simple with Deliv...