Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Express · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Best
After the recent update the app is asking me for 2FA verification every single time I use the app even if I have closed the app and opened it right away. It’s good to ask for 2FA every other day or once a week but every single log in with Face ID is kind of overkill, IMO. I hope this is not intentional and the “bug “ is fixed in the next update.
It’s really a convenient and easy to use application. It’s a pity that I can’t change the language to English. Hope it gets added as a feature soon.
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