Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ICA Banken AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Functional for its bank customers but too bad they STILL don't support iOS multitasking or iPad Pro 12.9 native screen resolution.
I have iOS 8 and the app just crashed all the time. I had to delete it and re-download it before it worked perfectly again. No notification to do this was received. I was left to guess for a solution on my own.
used for 2 years. Loved my swedish ICA.
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