Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hedvig Forsakring AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unable to connect payment to Handelsbanken
I tried to use the chat to ask Hedvig a question about my insurance order. I type a whole message and hit send but the message just disappears. I had to retype it again and the issue repeated several times. If the chat is the main channel to get in touch with Hedvig, it is very concerning that this issue exists
It’s 2023 and the app can’t take a credit card payment?
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