Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Heart Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app hasn’t been very user-friendly for me. I ended up making 3 separate donations trying to get the “personal donation” filled for my kiddo. Even when you’re logged in in the app, when you’re taken to the webpage you have to login again. I ended up having to use another form of payment to get the donation through. Paying through Venmo was touchy and friends that wanted to donate also expressed that issue. Then somehow my kid’s name changed to my name and I couldn’t find where to change it back. Attempting to login to Facebook only gave me error pages so I couldn’t connect, I just copied the link in order to share. Minimum donation is $10, which I think is a bummer, because even a $5 donation can help if that’s all someone can afford to help with. But you do have a cash option with the packet that was sent home by the teacher if someone really wants to help but can’t contribute the online minimum. Overall, the app hasn’t been great nor bad. It has neat features to compare what other classes have raised altogether, the total the school has fundraised, and top fundraising students. The “FAST” video was cute and catchy and a great way to teach kids about what to do when someone has a stroke. You can set a goal for what you want to fundraiser and donators can see the goal and help you reach it. You can also adjust your goal more or less if needed.
This year in 2024 if you donate $50 you get a mystery pack. Three of them have golden tickets. My friend in school got that ticket. I thought he was so lucky. His name is Luke. You will see him at the kids heart challenge place. My name is Lincoln and I go to the same school as Luke who got the golden ticket. Pls let me be the winner to get the Super Bowl tickets. I always dreamed to go there. It would be the most exciting part of my life. If you say no then i would at least like to win something in 2026. I use your website and I think its good. I have donated $364. Maybe I’ll donate $500 by the end of the giveaway on March 4. And again I would love if i could get those tickets. Bye! Hope you raise a lot of money to help save kids and learn new ways to help them!
I’ve used this app A MILLION times. It’s great, but I have a question not about the app. WHY JUST WHY DO YOU CHANGE THE HEROES TOTALLY DIFFERENT EVERY SINGLE TIME! Please, leave it a couple of years, and then change. You give us little time. So, another chance. I can’t seem to be able to have enough time. Please upgrade this VERY differently bc I won’t be able to have time for “Finn’s mission.” I also could’ve used time to complete missions. Plus, add an“forgot your password?” Button. I’d be proud to at least get ONE thing. ONE thing. But it great. Just do the “stop changing” heroes AND BY THAT I MEAN DO ONE AND KEEP IT FOREVS. Jk. But please change every three years. Thank you!
Do your fundraising on the go with your American Heart Association's Schools app. The mobile app is a great tool to track your fundraising progress, u...