Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Heart Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love being able to access my life support materials electronically. However, they are very difficult to read in this format. It would be better if the life support cards were presented in the digital format with each page exactly as they appear as cards. As if I was simply looking at a screen shot or PDF version of the card, flipping through it page by page. Same problem with the ECC handbook.
This update that changed the interface fixed all the navigating issues I was having. Before, you couldn’t scroll or select an icon on the top menu without having to try several times or having it lose your place. It’s now simple to select which resource you wish to open and all the top menu items aren’t overlapping. Now it’s a easy to access resource.
I have excellent vision...but had to find an ancient magnifying glass to be able to actually read the algorithm components of my e-book because you can’t use the common iPhone capability of making the text view bigger by using 2 fingers to expand the content. I have an iPhone X. I have the same issue on my Apple notebook computer with this e-reader. If this issue can’t be fixed, I don’t know why AHA just can’t allow normal downloads into iBooks or Kindle (or other types of personal libraries). This is intolerable. Just get the hard copy book and algorithm pocket guides if you have the time to wait for them. If not — get a very good magnifying glass and good luck!! Forget using it clinically in an emergency due to this situation...unless you have a high quality magnifying glass in your pocket.
With the AHA eBook Reader you can read all your American Heart Association (AHA) eBooks online, offline or anytime on your mobile device. You can log...