Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Heart Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the most user friendly apps out there. I would have made the address of the convention center available on the main pages.
The app is very useful and excellent resource to navigate during the conference. I was able to search the speakers, add sessions to my calendar with ease. However, I could not find a way to get back to homepage of “AHA Events” once the conference is over. I had to delete the app, and download the app again to get back to AHA events page so that I can wait for my next conference updates.
The content of the symposium is phenomenal. But some processes like getting the badge was painful. We stood in line for over an hour and about 10AM we were advised we could attend some sessions without the badge just for a day. We’ve missed some sessions already. Many were not very delighted. Sessions on demand doesn't have to be expensive should we miss any session. I hope next year it won’t be as exhausting and frustrating as this one.
American Heart Association (AHA) Conferences multi-event app is your full featured guide to manage your conference attendance. App features includ...