Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the ability to listen when I’m out of FM radio range from 99.7… the problem is the ads are ridiculous. When they have a commercial break on the station, instead on playing the radio ads, they cut in ads that only happen on the app. Which would be fine except it cuts in on the news and weather, traffic, etc.
The app is either in constant commercials not playing the stream or it’s constantly crashing having to be restarted. A new thing the app now does is not only does it play one commercial when you start it up, it forces a second commercial as the stream is playing. So you have simultaneous streams running on top of themselves. 🤷🏼♂️🤷🏼♂️🤷🏼♂️
The app won’t let me past the “terms and conditions” page. I try to accept, but it won’t let me. When I select cancel, it takes me out of the app!
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