Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Altura Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has all the basic banking features- account overviews, spending, check deposit, bill pay, etc. however they are either initially blocked and you have to get special permission from tech support to use them, or they don’t work. The mobile deposit feature, for example, will automatically take a photo of the check- before the phone has a chance to focus the camera… then the app will reject the photo. Even if you end up taking it manually the app will tell you the check isn’t visible… professional photography is one of my forms of revenue. I might not be the world’s greatest photographer, but I can take a photo of a piece of paper on a dark surface. Tech support is unhelpful and most responses are canned and don’t actually answer the question. This app gets one star for trying to automate everything but doing it badly enough to where you need to go into the bank for anything other than just checking a balance or setting up auto withdrawals.
To better improve the app. It should give more detail about each item that has gone through the account including when it posted and when it was submitted. It needs to show a clear picture of the deductions, that part is sometimes confusing. I should be able to text in a date that I would like to look at for the transactions that went through on that date instead of having to keep on scrolling down and down
The altura app never fails on me and always gives me the right info on time even when I barely deposit money in the ATM or in the bank. It explains it self as much as possible with the transactions enough to understand what had happened. You can check as many times as you want to or need to and you can transfer money as easy as a click but of course there's a limit which is 5 times a month or there's a fee. I love this app as it is.
Altura's Mobile Banking app is convenient and secure and allows you to manage your money from anywhere, anytime. You can set text alerts on your accou...