Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The magazine is not easy to navigate. I have to scan to get to articles ( I guess). I press on topics and nothing happens--text gets larger. Can your developer make the magazine more accessible and more intuitive? It is necessary for online use.
This app is a down right necessity for interior designers or decorators. It even allows you to clip right out of the digital mag!!! And save pictures! I love it!!!
This app was difficult to get to work for the last several issues, page flipping nearly impossible due. Now I can’t navigate the magazine with the Table of Contents and I can’t swipe from page to page to page turn either. This issue is unreadable! I am only able to jump to features listed on the cover of the magazine. Very frustrating!
ELLE DECOR is where style and design meet. It is the preeminent source of ideas and inspiration for those whose homes are an expression of their passi...
| Name | Price | Type |
|---|---|---|
| Elle Décor (Monthly) | $0.99 | Monthly |
| Elle Decor Magazine (Monthly) | $1.99 | Monthly |
| May 2013 | $5.99 | One-time |
| June 2013 | $5.99 | One-time |
| Jan/Feb 2013 | $5.99 | One-time |
| April 2013 | $5.99 | One-time |
| Jan/Feb 2012 | $5.99 | One-time |
| October 2012 | $5.99 | One-time |
| Jan/Feb 2014 | $5.99 | One-time |
| Elle Decor Magazine (Annual) | $19.99 | Yearly |