Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Advance Magazine Publishers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this magazine, but the reader app is not great. It wouldn’t take a whole lot to really make this a much better app. Can you simply just enable it where you can have a full screen mode or you don’t have a toolbar at the top or anything else to where you can focus just on the magazine.
I love being able to find back issues and recipes!
I got this app last year to replace The NY Times cooking app. Apparently I’m good without either. I barely used the Bon Appetit app, then a year later awaken to a renewal charge of 42. I spent a week and half trying to get them to refund me before I just told my bank I didn’t approve the charge. I got charged the renewal fee on 11/20 and just now after two emails and two voicemails I’ve left are they calling me asking about my satisfaction w their service. Nah I’m good. Maybe a warning email before renewing a subscription would be a better approach. This was unimpressive through and through.
Bon Appétit is where food and culture meet. The award-winning No. 1 food lifestyle brand covers food through the lens of cooking, fashion, travel, tec...
| Name | Price | Type |
|---|---|---|
| December 2013 | $4.99 | One-time |
| One Month Subscription | $4.99 | Monthly |
| January 2015 | $4.99 | One-time |
| March 2012 | $4.99 | One-time |
| December 2014 | $4.99 | One-time |
| January 2014 | $4.99 | One-time |
| January 2013 | $4.99 | One-time |
| May 2012 | $4.99 | One-time |
| Discounted Subscription Holiday 2015 | $9.99 | Yearly |
| One Year Subscription | $39.99 | Yearly |