Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In case you haven’t noticed, yes, this is my favorite fashion magazine. I am also subscribed to two other fashion magazines, but neither of them make me as happy as Harper’s Bazaar. Every month I impatiently await the next issue. Hooray to the pretty pictures!!! If I had to change anything, I would have added at least another issue per month making the magazine a biweekly periodical.
Application allows for easy navigation. Love the ability to access past issues.
I dont know what compelled them to change everything but this "new sleek design and style update" did not take the basics of user experience into consideration. As a result, i am bombarded with an annoying interface that wont disappear which is really distracting from reading ACTUAL contents of the magazine. The scrolling within each page is already confusing enough. I'd give 0 stars for the app that decides to put priority in copying Net-a-Porter instead of paying attention to the purpose of a magazine. But i cant give 0, so here's 1 undeserved star instead. Sincerely, a no longer loyal fan (who will soon unsubscribe) 👎
The world’s single most intriguing fashion destination for women, Harper's BAZAAR is both a visual muse and an unrivaled source of ownable style. Harp...
| Name | Price | Type |
|---|---|---|
| Harper's Bazaar (Monthly) | $0.99 | Monthly |
| Harper's Bazaar Magazine Subscriptions (Monthly) | $1.99 | Monthly |
| April 2012 | $6.99 | One-time |
| March 2013 | $6.99 | One-time |
| September 2012 | $6.99 | One-time |
| April 2013 | $6.99 | One-time |
| Dec/Jan 2012 | $6.99 | One-time |
| Dec/Jan 2013 | $6.99 | One-time |
| February 2013 | $6.99 | One-time |
| Harper's Bazaar Magazine Subscriptions (Annual) | $19.99 | Yearly |