Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗E.W. Scripps Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I too deleted the Ch13 news app. It was hard to follow, full of advertisements,and disorganized with nothing pertinent. WRTV is easy to follow and read. Tells me what I want to know in an organized fashion. Nice app. Good job WRTV.
I just dropped Channel 13 after they replaced a really good news app with a totally illogical and click-bait-laden mess. Really pleased with your app, clear to navigate, ads are not outweighing the content, and intend to stay. Thanks for not feeling your app has to look like a teenager’s Instagram.
I really used to like all platforms for rtv. Back when you could listen to it on fm. But I just can’t do this app anymore. Compared to other local news-and when you throw in the star it is very easy to compete with-it just fails. The stories are usually 24-48 hours behind-meaning stories rarely get updated. Although very minor, but speaks to the neglect of the app, often times the same graphic appears for multiple stories, day after day. It’s almost laughable when some graphics appear for the same story. RTV6, how are you still doing this??
WRTV Indianapolis gives you up-to-the-minute local news, breaking news alerts, 24/7 live streaming video, accurate weather forecasts, severe weather u...