Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Memphis Fourth Estate Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app no longer works on my iPhone. Says login data is incorrect however, same login info works fine on the iPad. Please correct this issue. Thank you.
I love the site and the service, but the ads are pretty overwhelming. The banner ads and interstitial popups do make me wonder about resubscribing.
This is the most difficult to use news app I have. I have the most recent updates for my phone and app, and even just reset my password… still can’t login. And why do we need to register and login to read free stories, anyway? Why isn’t your Marketing Dept doing a better job of garnering ads, so that there are more free (and easily accessible) news stories, like other local news apps (ABC24, CA, WREG) have? Yours is the only app that immediately opens to a login site, rather than news article titles. Does Daily Memphian want an educated Memphis? Or is DM intentionally catering to only the tiny elite section of Memphis that can afford it’s pricey subscription fees (*reminder: the median household income is $48k here - this is not NYC or LA) and can afford wasting its time with login issues?
The Daily Memphian, called "one of the best local news sites in the country" by Politico, is a must-read daily online publication for in-depth journal...