Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chattanooga Publishing Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Compared to my home town paper (which got pretty dark over the last decade) the Chattanooga Times Free Press is typically a very upbeat read! They report on the hard stuff too, but it always feels very even, and I feel like they put a lot of effort into reporting on all the great things going on locally. Also I love the new iPad system! It is so cool having videos attached to articles, and also getting to listen to the articles!! As a slow reader and a constant multitasker this is a huge help. Did not take me long to figure out that I can just tap the title and it will take me to a larger print version of the article I’m reading and pick up where the article left off on its first page. I recommend this local paper to everyone.
If is so frustrating. The pages jump around and what I try to read will disappear while I’m reading. When I turn the page there will be a blank space. Then I can’t find the part of page I want. The page gets real small and is stuck and won’t move. Sometimes I can’t enlarge the type and have been using my magnifying glass. Sometimes messages pop up on my page and the page disappears then I have to go look for what I was trying to read. If I barely touch the screen it flips away and I have to go to back to square one. I hate it. I’m ready to quit. Have only read 2 or 3 of last 15 papers. How much is it to just get Sunday paper? I am so disappointed in the iPad. I loved cutting out recipes and articles I wanted to keep. I don’t think I will be able to do it. What causes the pages to jump away and why does page 2 not follow page one and jump to page 4 and I can’t go back. If I try to go back it will flip to the library page and I have to start over. It’s crazy! I don’t think I will make it. Sorry. I have been taking the paper for 50 years starting with the Free Press. June Kempson South Pittsburg TN
Got my TFP iPad a few weeks ago. The adjustment to getting my news digitally was an easy one. Navigating the stories is super easy plus there’s nothing to recycle, except for the Sunday print copy (LOVE having print version on Sunday) BUT, and this is a biggie for this avid puzzle fan, the crosswords are less than user friendly. Very time consuming and frustrating due to the layout, lack of ease navigating between across and down clues, having to constantly toggle to full screen leads to so much frustration that I usually just give up. For instance, the simpler crossword that historically took maybe 3-5 minutes to complete in its digital version would take 3-4 times as long if I had the patience to stick with it. One or two tweaks would make it much simpler to navigate: if the user wants to move between across and down on a particular set of two words, being able to double click the first letter in a word to change direction would be so much more efficient than having to toggle and scroll to locate the clue in order to switch between the two. Another suggestion to try: put the whole puzzle on a single page and allow the user to zoom in. I am a long time subscriber and support journalism in all its forms but I really hate the format of the crossword puzzles as they are currently available. Thank goodness for the Sunday print edition with its Perspective section!
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