Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Credit Human Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been banking at Credit Human since it was San Antonio Federal Credit Union. I initially started banking there as I purchased a car through a dealer and they financed it through SAFCU. I realized that they were much nicer to deal with and a smaller institution than my bank, I felt the likelihood of my account being scammed would be less likely than at a BOA or Wells Fargo so I moved my checking to them. I have never regretted the decision. I have since been scammed but working with the people at Credit Human made the unfortunate experience, not so much of a nightmare that I’ve heard other people talk about. You’re not just a number at Credit Human. You are still an individual! That’s refreshing in today’s world!
The banking app needs improvement. My biggest issue is that pending transactions are not reflected in the current balance. This makes it difficult to know how much money is actually available and can be confusing when managing my account. I would like the app to show a current available balance that includes pending transactions so customers have a more accurate picture of their finances.
I’m only into my first year with this CU’s app, but I have been enjoying it. There are still some issues I’m having on a consistent basis, such as buying a share certificate one month and then unable to buy one the very next. Unfortunately, this time it happened on a Thursday night and several attempts later and with the advice from the CSR on the phone, I still failed. Since it was now Friday, after hours, I had to wait until Monday morning to call for assistance. By then, the rates dropped from 6% to 5.8%! I also added a beneficiary to three accounts without a problem, but on the fourth attempt (a new certificate) I could not find it in the app or online. Again, the CSR’s solution is for me to call and let them do it for me. Well, that’s not fixing the problem. I hope these issues can be fixed and the app and online banking can work as intended. I’m very pleased with the rates being higher than my current financial institutions. I’m also very satisfied with the efforts and friendliness of the phone personnel each time I’ve called. Customer service has been horrid with a couple of my other banks. Popular Direct and Wells Fargo to name a couple!
Dashboard: Manage all of your Credit Human accounts in one easy to view dashboard. View available funds, the progress of savings goals, upcoming payme...