Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The McClatchy Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You get the same headlines three days in a row. App is not updated. I’m a paid subscriber. I am canceling my subscription. This is a horrible app supporting a horrible “newspaper”. This offering is unfathomable! Finally, if you expect push alerts to take you to the headlined story, you are mistaken. The IT people operating the news content at The State Newspaper are not paying attention, or they are incompetent. by the way, this is an ongoing problem of several years duration.
Content is good. App is not so good. There is no obvious way to turn off background refresh. Background refresh stays on even when the global setting is turned off! This will drain your battery. If you want to check it out for yourself, go to settings, then battery, and look at the activity report. This app is always in the top 2 or 3 for battery usage. I will probably cancel my subscription when the annual renewal comes up because of this issue.
The "Edit" function does not work. There used to be a "Print" version but it is not available. Poor design. You guys can do better ! Ask Arial for his input. Creativity is needed. Not good. Why not use the Wall Street Journal app as your template? Even The NY Times app. Sorry to be harsh but you asked!
The State newspaper app delivers trusted local journalism serving Columbia, Richland County, Lexington County, and communities across the South Caroli...
| Name | Price | Type |
|---|---|---|
| Montly Subscription (Monthly) | $15.99 | Monthly |
| Annual Subscription | $159.99 | Yearly |