Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has had a history of bugs over the past several years. This bugs don’t happen as often as it did but the most recent issue is this app just steadily playing ads instead of the actual content. I’m desperate to listen to 1075 so that’s why I have this app but if there was another app available for that, I would definitely delete this one. This app does just enough to fulfill its intended purpose but also does just enough for me to take time out of my day and write on here all that’s wrong with it
It was fine have an ad to show when I first opened the app, at first. Then, the ads got longer and you couldn't close out of them. Today, the app would randomly close and when I would restart it, I would have to sit through another ad. If the radio station was commercial free it wouldn't be so bad. But, having to watch an ad using my cellular data and then have to listen to commercials is just too much. Uninstalled the app and won't reinstall until the ads go away, or are either not video or can be closed. It isn't right to force me to use my limited data to watch an ad in order to listen to commercial radio.
Needs game coverage. Just do it. They will never know.
The Radio Home of the South Carolina Gamecocks 107.5 The Game