Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The content is updated VERY quickly for metro news. This is one of the few apps where I leave the notifications on. I feel like I know the most important news from Jackson without getting overwhelmed by irrelevant or clickbait stories. The weather section is also a lot more detailed than the basic iPhone weather app
Reading the stories and watching the accompanying videos are fine, but I do not like the haphazard layout of the news page. Since I don’t have a television, I watch on my iPhone or iPad. However, it often takes more than 5 minutes for the Live broadcasts to begin, and sometimes, they never connect. Too many times a reporter gets cutoff in the middle of a story, an anchor will be giving a story that has another story playing on top of it, video stops and repeats what was just said, or it just stops playing altogether. I do like the notifications throughout the day.
I like being able to get the major headlines and any breaking news as it happens and The Severe Weather Alerts. I don’t like how some stories lead you to a page that’s 98% dragging you from Ad to A to be anke to read the story. That should be stopped. I know ads pay the bills and are very necessary but some of the stories linked on your website have Malicious links in them. And if your not careful scrolling quickly you’ll hit those scare tactic pop ups made to fool simpler minds into purchasing something. But all in all if you stay on local events only your ok.
This WAPT 16 News app provides you with real-time access to breaking news, weather, sports, politics and more straight from Jackson, Mississippi. Watc...