Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’re going to have an advertisement automatically start when you pull up a news article, why doesn’t the content of the video that follows match the content of the news article you clicked to read? And if you’re unwilling to match the news article to the video, can you at least let the user mute the unwanted audio? Or just give an option to mute all audio including advertisements as some prefer to read the article over watching a video and the audio of those advertisements can be distracting while trying to read????
Football is over; all I see are JUCO or High School football choices. What about Basketball, among other things. Coast teams have been trying to get to Jackson, but I can’t seem to find anything about them. Hard to support them if we don’t know where/when they’re playing next.
I enjoyed the access to local news headlines, and I appreciate that the news stories were never behind a paywall. However, this app made my phone’s performance abysmal! The app constantly refreshed in the background, even after disabling this option in settings, and unavoidable full-screen animated ads (with embarrassing sound) popped up at random intervals. Extremely frustrating, and there’s no paid ad-free version available. Save your phone and just pin the WLOX homepage to your home screen!
Download the power of the WLOX News Now application wherever you are! WLOX News Now delivers local news coverage for South Mississippi. Features incl...