Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I want to thank each member of the weather team for the continued and up to date coverage of all the bad weather!! Shame on anyone that would make light of their dedication and excellent weather coverage! I feel sure their broadcast possibly saved someone’s life! Can you say that about the stupid sitcom you may be missing!
It seems that just as soon as someone gets an app that works perfectly in every way, someone somewhere sitting around a board room meeting table decides that since its too perfect to be improved, they will just start from scratch and mess it all up again. Did you give these guys a monthly technology budget just to sit around and think of ways to make things worse? So heres what you are going to need to do: either 1 - delete the technology budget so that there wont be a team to pay that wants to just screw things up and make everything more complicated. Or 2 - fire the team now, bring in some new people to replace the app and get it back to like it was. Because at this point, you are losing veiwers and followers because of this app’s jibberish. So, like, fix it. Please dear god fix it.
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