Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Deep South Today · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Possibly the only quality “print” journalism left in the state. I am very proud of the work they are doing in the wake of the collapse of most newspapers. Keep up the good work.
App is simple and easy to navigate. MT’s mission seems to fill a real void of investigative journalism in the region. Glad to find the resource.
MT is essential reading for any Mississippian who wants more than the typical small town newspaper that has high school sports scores and local information, with a dash of national news from a wire service. MT features well-written, original content with a statewide scope. MT columns tackle thorny subjects. I’m an editor. I enjoy good writing. I also enjoy good political cartoons. This publication has both.
The Mississippi Today app delivers news in an immersive digest format that’s ready-made for your phone. With so many news apps to choose fr...