Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Your reporting has greatly improved over the last few years. I know it would be a great leap, but there are things I miss: 1. A daily editorial page including letters to the editor, and an editorial staff who tries to hit it right down the middle, unlike Mississippi Today which is obviously far to the left, and Mississippi Tribune which in my opinion skews to the right though not as severe as the other swerving. 2. ANY Sports coverage of our community colleges. 3. ANY sports coverage for Alcorn State, Delta State, Mississippi Valley State, MUW, Mississippi College, Millsaps, and Belhaven. It really boggles my mind that nothing is ever mentioned about the last three that are in your backyard. I still consider the CL to be the flagship newspaper of Mississippi, and truly believe your paper could draw the readership with the broader content listed.
Technology does not seem to be of interest or concern to CL. This new app could never be called user friendly. This app is pitiful! The old app was slow and had to reset after changing sections. But it beat the devil out of this thing you have now. Headlines and National news; sports, including an occasional article on Mississippi State athletics; politics; the puzzles, not a challenging request. I will see if I can get the old app to reactivate.
The new app is much more difficult to navigate. I read TCL on a 10.5” iPad and trying to spread articles to make the print readable is really frustrating. App has improved but still work to do.
From critically acclaimed storytelling to powerful photography to engaging videos — the Clarion Ledger app delivers the local news that matters most t...
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