Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a loyal KCCI follower for over 40 years. But, at this time, I am debating whether I want to continue the relationship. I like the reporters and the weather-presenters very much; and I believe that they do their best to provide professional delivery of the news. However, stories I see on the app as well as advertising on live TV most unfortunately slants to the right politically. What happened to the truth? Given that all Republican-leaning sponsored political ads shown on your station are full of lies, thereby greatly damaging the credibility of YOUR entire PROGRAMMING, why is it that your advertising department is not required to protect the interests of your station by reviewing the contents of said political advertisements for content, in order to refuse to show such false advertising? I can’t be the only viewer who is changing the station to one with more truth in advertising as well as in reporting.
Why must you keep stories the same for a week or more ? I mean seriously is the masked rapper that died that important? Just heard today about the scandal at West Point land it wasn’t from a news source let alone the supposedly best news in central Iowa. Not much changes I have complained bout this before and all I ever get is told to delete and reinstall or make sure I have latest version. So I do it and nothing is different. So from a 38 year old , life long fan and supporter , I m going to be signing off for the last time on kcci . Maybe I ll hear bout some one finally making changes over there and getting the iT department or app people to fix this but I seriously doubt it. So see ya .
I just re-read my review from a year ago. A lot has improved since then. KCCI still has the most up to date app in the area. I still see a lot of buried stories that should be visible from the home page. I also see a lot of stories that aren’t local that stay in the buried stories for about a week. That’s too long. My major complaint now is with the radar. I like to put it in motion so I can see what direction the storm is moving, but the radar goes back about 8 hours, then slowly and painfully moves through that time period with long pauses and jerks forward until it almost gets to the current time, then the app crashes. So I never get to see what direction the storm was moving in the last half hour or so. I wish it would just go back about 1-2 hours rather than 8. Maybe it would function better if it didn’t go back so far.
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