Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
No theatre, no comics, no business, no sports. What is this? They just want your name to tell advertisers look how many customers we have. Asked them to cancel my account. It’s only a penny but I don’t want it. They won’t deactivate my acct until December so advertisers think I’m an active user. I’m not. This is a scam. Not a newspaper just clippings.
App says free. Great. Downloaded. Read three articles, then got blocked by message stating to sign up free, no credit card required. So they want to gather a bunch of data on me? Fine, I guess that’s the cost of using digital businesses. I “signed up”. Got to read three more articles, with pop up ads by the way, and then got blocked by message saying I had to now pay to read. Wow. Bait, switch. Bait, switch. What’s the next hoop to jump through? I have a feeling that even if you pay to read, you still have to deal with constant pop up ads, etc. If constant ads are creating revenue, then why charge readers? I have a feeling this news outlet is going out of business soon. These business practices make this the type of app you delete within 10 minutes of download.
This app for the Sun is leaps and bounds above the old version. Updated much better. No need to go to the website for Inland Empire news.
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| Name | Price | Type |
|---|---|---|
| San Bernardino Sun Monthly Sub | $14.99 | Monthly |
| San Bernardino Sun Annual Sub | $174.99 | Yearly |