Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thank you for printing news that would otherwise would be censored in the Imperial Valley. The Imperial Valley Press never publishes information regarding how the powerful rich farmers influence our local government and businesses. These farmers often claim that the unemployment rate here would be much higher were it not for the jobs they have created and for the privilege of allowing laborers in picking their produce. In truth for many years these farmers have methodically and systematically prevented outside businesses from investing here as these, “outside interest”, will buy farmland and create better employment opportunities than the cheap labor they have been exploiting. For many years these farmers have wasted water from the Colorado River without accountability.
I read the paper newspaper daily -but delivery has become unreliable. On the days when the paper isn’t delivered, I am forced to read the e-edition. Now, you have taken away the e-edition app and replaced it with this monstrosity. Single tap, double tap, articles don’t resize. Ads float down over articles and then you can’t get back to the article. Additionally, I read the e-edition in landscape mode on an iPad. The new app does not allow the double page spread to fill the screen. It is a tiny representation—almost unreadable— of the double spread centered on the screen. If your readers are opting for the e-edition rather than your other format, wouldn’t you think that they would want to read the paper as a double spread in landscape format? You complain that you are losing readers?! This app makes the paper almost unreadable. I used to look forward to reading the paper with my coffee in the morning….now reading the Desert Sun has turned into a nightmare.
I love the Desert Sun. It’s very well written and informative - much better than most Coachella Valley news media. My only complaint is trying to login after I bought a subscription- it really should be quite simple, but someone has managed to make it so bad that I may not renew my subscription.
From critically acclaimed storytelling to powerful photography to engaging videos — The Desert Sun app delivers the local news that matters most to yo...
| Name | Price | Type |
|---|---|---|
| The Desert Sun Digital Subscription (Monthly) | $16.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Monthly Digital Rate | $19.99 | Monthly |
| The Desert Sun Annual Digital Subscription | $69.99 | Yearly |