Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗New York Daily News · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My biggest gripe with this app is that the daily newspaper is not downloadable. I’ve been reading the Daily News on the subway to and from school/work for many decades. In previous versions I’ve been able to download the paper and read it uninterrupted on the subway no matter where I was underground. I was even able to view a full two page version of the paper so I could really get that “newspaper” experience. That two page view is gone. Also, after “downloading” the newest edition of the day’s newspaper, if a cell connection of some kind is not maintained, the paper will freeze up and not allow you to move around. As is the case on the subway, there are many spots where you lose service for a little bit. I’m constantly being interrupted reading by losing the connection and my paper freezing up. Inevitably, I will tire of this and just be done with the NY Daily News once and for all. Just another thing that will be of the past.
More often than not, when I select an article on my app, a message appears telling me I’ve reached my monthly limit. Nowhere does it say how many selections I get; and sometimes I haven’t been on the app for a week or more. Nor does it tell me how many I have remaining for that month. So, I go to other news apps. Love the News, but what’s up with that?
NYDN’s app and webpage needs lots of work. It’s hard to understand why it’s so poorly done. The same article gets repeated 3,4, 5 times as you scroll through the top stories. Articles get carried for days on end with not enough fresh content. Photos are not framed properly as you scroll though top stories. The sports coverage has gone down the toilet. There very little original content or opinion. If anything important is happening locally, I look to other sources for up-to-date news coverage. That shouldn’t be. I want this app to be good. Long ago I purchased the paper every day on my way to work, but I’m ready to accept a good app. I want excellent local coverage of the news, investigative stories, great columnists like much-missed Pete Hammil and Mike Lupica. I want daily, in-depth coverage of my favorite local sport teams. I’m not certain how much longer I will keep checking the NYDN online, hoping for improvement, before I give up.
With the New York Daily News app for iPhone and iPad, you get our exclusive in-depth reporting on the stories that matter to you most. You'll find o...
| Name | Price | Type |
|---|---|---|
| Unlimited Digital Access (Monthly) | $19.99 | Monthly |
| Unlimited Digital Access (Monthly) | $19.99 | Monthly |
| Monthly Subscription | $19.99 | Monthly |
| Annual Subscription | $199.99 | Yearly |
| New York Daily News (Annual) | $199.99 | Yearly |