Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all, why am I getting ads if I paid for a subscription? Second, why am I getting ads for porn? This is bizarre
As far as I know, the Lowell Sun provides me a variety of local news stories I wouldn’t have otherwise known about if I relied on the n my shoe news outlets. I like to keep up on what’s happening in the Greater Lowell Area and this newspaper does just that.
I like this app because it gives me a quick glimpse of local events without getting printer's ink on my fingers. It could use some refinements but, over all, it's a worthy app.
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| Name | Price | Type |
|---|---|---|
| Lowell Sun Monthly Sub | $11.99 | Monthly |
| Lowell Sun Annual Subscription | $139.99 | Yearly |