Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am stuck on how to get my e.paper. Every time I bring it up,it’s stuck on the Dec. 23 edition. I have been using Firefox for a couple of years now and have never run into this problem. Not the most computer literate guy and have no idea how to remedy this situation. Finally gonna contact the paper.
I pay for a subscription to the Oakland Press but the app is terrible. You can only view stories in the “top news” section. Want to click on a specific topic like crime and public safety? It will give you 3 articles with 3 advertisements and that’s it. Sometimes the 3 articles won’t even open. I’ve updated this app several times with no improvement. Hire better tech people to get your app where it needs to be. It’s pathetic and frustrating.
I really like this local news app - it doesn't seem to be biased as other news apps - and it has more local news which is helpful - and the community calendar is a very nice feature - only issue is that sometimes I cannot forward article to others
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