Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Warning: not free. Stops loading articles after about 10 or 12 links are clicked and requests a subscription. How stupid is that? And they wonder why people are turning away from newspapers and embracing other sources of information. Also, it's Riddled with ads and has poor performance. Slow to load. Stay away. Go with a major network news app instead which is free.
As long as you stay away from the right-wing biased commentary and op-Ed, this is a great local app for news.
Okay, first, props they at least have an app. But what's the point if stuff doesn't work??? They only post a very few stories here. Those they post are good, it's a million times better than their mobile site. BUT..... 1. The developers or editors clearly never tested "breaking news." you can read the headline, and the first few words of the store, but nothing more and no link to the story. WTH??? 2. Hope nobody you love dies if their last name falls in the second half of the alphabet. They only show up through about L or M. AND, most of the obits from A to wherever it cuts off are just "in memorium" of people who died a year ago in 2011. Why put those here and not the current ones????? 3. If there is news breaking like a fire or accident, that doesn't seem to make it into the "breaking news" section, which is exactly the kind of stuff mobile users want. If you've got people tweeting it, hello, put it on your mobile app. Though I guess what's the point, if nobody can read the breaking news anyway.... I live here. I'm stuck with the Mercury as my local news source, but it's so hard to support them when they have an awful website, painful mobile browser, and a really promising app that has serious flaws that apparently the mercury doesn't care about. Frustrated again!
To continue enjoying our app, we kindly request that you log in again after this update. If you're a subscriber, please take a moment to restore your...
| Name | Price | Type |
|---|---|---|
| Pottstown Mercury Monthly Sub | $11.99 | Monthly |
| Pottstown Mercury Annual Sub | $139.99 | Yearly |