Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Independent Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App hasn’t worked to log in for weeks now. Customer service is useless and going in circles with me. When I tell them that I was instructed to contact them they just tell me the last time i logged in USING THE WEB BROWSER. Not doing my FSA through NOVA after this year, i’ve had nothing but problems either with my card or logins since day one.
App is slow doesn't and never works
Worked for like 3 days now crashes every time
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