Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Television · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've been watching their news since I was a teenager, long before it became WCVB. I always liked their format, and the news people. So, when the app came out, it was a no-brained to download it. And, I like the notices I get on my iPad to breaking news. It's gone through several updates over the years, but they all had one thing in common, too many ads! I understand that they need to make money, but there are WAY too many ads. Every time I want to read an article, I need to watch an ad! Ridiculous! I like the weather, too, and being able to check the radar when storms are coming. But, I don't use it as much as I would because of the ads. I can get the news and weather from other places without all the ads. It's just TOO MUCH for too little.
This app always has great, timely news & weather stories. Although some of the other tabs can have stories that are more informative and not necessarily daily, the Entertainment tab should not be one of them. I like checking this app out daily, but more often than not, the Entertainment portion has not been updated in several days. There are times I start to watch the news on television and see a tease that I am interested in watching, but somehow miss it. I wish every story you broadcast could be easily searched (and found) on the app.
Okay, so you use this app to get the “local” news, etc., but it’s still not user friendly. I still remember the old app as preferable in many ways, but now we have this. It leaves a lot to be desired. How many enjoy watching a 30 second ad to see a 20 second video? Not me. I get the 15 second ad, but the big boy news apps let you back out after 15 seconds if the ad is longer. Basically, if I see an ad over 15 seconds, I don’t watch it or the video...lose, lose. And maneuvering is still not very good. If you want to go back, you don’t end up where you started and need to work at finding the articles you were planning to read as next in sequence. If that sounds confusing, it is. Again, this site gives you the news and weather, but it could be so much better.
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