Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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Weather guy should stick to Aroostook weather and forget about hurricanes in Florida. Try to get it right for northern Maine.
Great app along with accurate weather forecasts and news the only problem is the feed on the news section is really small and the ads at the bottom of the news section I accidentally click on a lot should be removed! Other than that great for a small local news station app!
The Presque Isle, ME news experience you’ve been waiting for is finally here! Catch the latest news, and sports wherever you go with the WAGM App.